Biz Networking - Esti Peshin’s Blog

My buddy, Tsahar, wrote a mutinous post regarding the excessive use of the 2.0 suffix, titled Enough 2.0. He admits that he might be a bit edgy because of the holiday, which was a bit more suffocating that usual, but he does make an interesting point.  

So, for those of you who aren’t Hebrew readers, and cannot enjoy the source, following is a crude translation of the highlights:  

“Change the disk, change the keyboard, or simply change the title, as long as you stop reusing (the term 2.0), especially when the context of the 2.0 to content is extremely vague. 

I don’t have anything personal against the figure 2, but recently, it causes me to become quite edgy. This happens especially when it appears in its community version, 2.0, with another word before it.   

There are ample examples: The Passover holiday became Passover 2.0. In parallel, the Haggadah vas converted to Haggadah 2.0, and our email was full of greetings 2.0….  

So, it may be the unbearable crowdedness during the Passover Seder (2.0?), and maybe I have become less tolerant to title reuse, but I am desperately demanding: Enough 2.0!!!. “.   

In Tsahar’s defense, the Passover Seder, which is usually a large (and long) family gathering, can definitely weigh on one’s nerves.     

However, Tsahar does raise a valid point: 2.0 – banal term that should be banned or brilliant marketing? 

I vote for brilliant marketing. Marketing 2.0, that is…